Laura is the Communications Manager at BMJ and has been with the consultancy since 2019. Previously, she worked at large educational institutions where she was responsible for communication channels, social media, and student recruitment and retention. She has expertise in Sales, Relationship Marketing, Inbound Marketing, and Digital Marketing. She holds a degree in Journalism from the Catholic University of Brasília (UCB), and a Master’s degree in Journalism and Society from the University of Brasília (UnB), where she wrote articles and was a research fellow for the Support Program for Restructuring and Expansion Plans of Federal Universities (Reuni). She also has an MBA in Communications and Digital Marketing from Centro Universitário IESB, and certification in Disruptive Strategy and Business Analytics from Harvard Business School On-line.