Josemar Franco is the International Trade Manager at BMJ and a Senior Advisor at the Institute for Government Relations (IRELGOV), Latin America's leading government relations think tank. Previously, he was part of the Market Intelligence Team at ApexBrasil, focusing on international market analysis, consumer behavior insights, and the development of data analysis methodologies. He holds a bachelor's degree in International Relations from the Catholic University of Brasília (UCB) and is currently pursuing an MBA in Foreign Trade from Fundação Getúlio Vargas (FGV).