Pedro Fittipaldi is the Head of Institutional Relations for MENA at BMJ. With over 15 years of experience in consulting for attracting investment in multiple formats, he was one of the founders of InvestSP, the Investment Promotion Agency of the State of São Paulo, where he worked on attracting and developing over 100 large foreign direct investment projects. He also has experience in advocacy for public policies, with successful initiatives in taxation, energy, urban planning and environmental conservation. Pedro is a lawyer and geographer from the University of São Paulo, with a master’s degree in green technologies (IPT/SP) and a specialization in sustainability management (UNICAMP). He is currently studying for a master’s degree in environmental and energy law at the University of Birmingham, UK.