Pedro Fittipaldi is Head of MENA Institutional Relations at BMJ. With more than 15 years of experience in consultancy to attract investments in multiple formats, he was one of the founders of InvestSP, the Investment Promotion Agency of the State of São Paulo, where he worked on attracting and developing more than 100 large direct investment projects foreigner. He also has experience in advocacy for public policies, with successful initiatives in taxation, energy, urban planning and environmental conservation. Pedro is a lawyer and geographer from the University of São Paulo, with a master’s degree in green technologies (IPT/SP) and specialization in sustainability management (UNICAMP). He is currently studying for a master’s degree in environmental and energy law at the University of Birmingham, United Kingdom.